- Setting:
- An early-stage startup
- Role:
- Founder's Office
What was in front of me
A role kept getting refilled. Each time, the explanation was the same: this one wasn't the right fit either.
Where it stopped making sense
After the third repeat, instead of starting another search, the question changed from “who's wrong for this” to “what's actually happening here.”
What the trace found
Traced one feature through its full lifecycle — the original requirement, the design that came out of it, and what actually shipped.
Laid side by side, the three didn't match. A requirement had changed mid-discussion, and the change never made it into the design brief.
What shipped was being judged against a target nobody had actually been given.
Try it yourself — walk the chain
Click each step, in order, the way the trace actually happened.
What changed
One review step, added: check shipped work against both the requirement and the design before judging the output. The mismatch stopped — not because anyone worked harder, but because the handoff finally had a check on it.
What I'd do differently
I'd add that review step after the first repeat, not the third. Three cycles is two more than it should take to stop trusting the easy explanation.